Miss Jamie's Farm Website Landing page refresh
Nearly a decade ago, I met a talented musician and new mom determined to make a living without sacrificing childcare. She turned birthday party performances into a thriving brand, amassing a massive Chicago following, securing major entertainment contracts with Mariano’s, landing songs in blockbuster films, publishing books, and releasing albums—all while continuously growing.
Back then, I was a budding illustrator stepping into graphic design. I built Miss Jamie’s first website—colorful, fun, and designed with kids in mind. But as we both evolved, so did my understanding of user experience, data-driven design, and audience behavior.
With this latest redesign, I reimagined the site for parents, not just kids—faster load times, intuitive navigation, and a polished aesthetic that still captures Miss Jamie’s vibrant energy. Drawing from competitor research, industry best practices, and years of in-house design experience, I kept her core audience front and center while modernizing the experience for today’s digital expectations.
2016
2025