Walmart Display for pH-D Feminine Health
As the sole in-house graphic designer at pH-D Feminine Health, I played a key role in strategizing the brand’s first-ever power wing display for Walmart’s in-store channel. Collaborating with the brand manager, we took a data-driven approach to ensure the design’s success.
We began by testing various slogans with customers to determine which resonated most. Once we identified the top three options, we moved on to evaluating three in-house design concepts. After selecting the winning design, we tested it again—this time pairing it with the top 2 slogans on 3 design options to identify the strongest-performing combination for in-store impact.
The most compelling takeaway from this process was that the final selection was neither our initial top pick. However, it outperformed the alternatives, winning 61% of customer preference in testing. The challenge then became securing buy-in from marketing leadership to move forward with a design driven by data rather than subjective preference.
Ultimately, the display was a significant success, increasing awareness of our foam wash SKU through a free offering inside the 24-pack suppositories. This initiative not only strengthened our presence in Walmart but also reinforced the importance of data-backed design in retail strategy.
