Client: Happy Tails Doggy Daycare (Concept Brand)
Project Scope:
Logo Design
Animated Logo
Color Palette
Illustration Style
Visual Identity (Photography, Typography, and Overall Brand Aesthetic)
Challenge & Solution:
Happy Tails needed a cohesive brand identity that felt premium yet playful. The goal was to create a visually engaging and trustworthy aesthetic that resonated with dog owners.
A hand-drawn logo with a tail-wagging animation was designed to emphasize warmth and joy. The color palettefeatures rich red, soft tan, deep beige, and crisp white for a friendly yet polished look. Custom illustrations and typography reinforce the approachable tone, while lifestyle photography captures real moments of happy dogs at play.
Outcome:
The final branding successfully positions Happy Tails as a fun, high-quality doggy daycare with strong brand recognition. A balanced mix of playfulness and professionalism ensures trust while standing out in the pet care market.
