pHD Feminine Health Expo Booth Design
For their largest Expo West presence to date, pH-D Feminine Health launched the Feminine Health Project—an initiative to empower women by breaking stigmas, driving education, and advocating for systemic change. Central to this was the Say Vagina campaign, challenging advertising restrictions that censor the word vagina across TV, print, Amazon, and social media.
With tight deadlines and multiple stakeholders, the directive became clear: make VAGINA the focal point. I designed a bold yet refined concept using an abstract feminine form—eye-catching without being graphic—that balanced aesthetic appeal with disruptive impact. Incorporating the brand’s new purple palette for their menopause line, I ensured visual consistency across booth graphics, product banners, and branded swag.
The result was a striking, cohesive design that made a powerful statement on the show floor, reinforcing pH-D’s mission to destigmatize feminine health and lead meaningful industry