Shirts for Events promoting the CON-CRET PLAN
The Con-Cret Plan is an initiative designed to support customers in achieving their wellness objectives by positioning Con-Cret as a motivational partner throughout their journey.
To align with this campaign, I designed t-shirts for marketing staff to wear at live events, complementing the whistles and motivational cards distributed with product samples. These t-shirts prominently feature the brand's new visual identity, transitioning from a "gym bro" aesthetic to a more mature, mission-driven image with strong commercial appeal.
